Market Research and Fundraising
Matching You With the Appropriate Market and the Right Customer
Launching a startup requires a well-structured go-to-market (GTM) analysis and a fundraising strategy. How you approach these could shape the future of your business.
To ensure your business idea is validated and adequately funded, we have broken down the approach into three steps—The KonKai Process.
1
Carving Your Market Edge
To position your product effectively, KonKai helps you define the problem it solves, engaging key opinion leaders and potential customers to uncover pain points and refine your solution. We identify and segment your target audience based on indication, disease area, and needs, creating detailed customer personas to guide tailored marketing strategies. To assess willingness to pay, we conduct market research on pricing, perceived value, and reimbursement models to align with your revenue goals. We also evaluate market readiness to ensure your solution meets current demand, and map your time to revenue to support accurate financial planning and strategy.
2
Identifying Potential Investors
KonKai helps you navigate funding options by comparing dilutive sources, such as angel and venture capital investments that require giving up equity, with non-dilutive options like grants that allow you to retain full ownership. We identify the investor types best suited to your startup’s stage and growth potential, while also exploring alternative funding sources including government programs and private foundations. To support your fundraising efforts, we facilitate relationship-building through targeted networking, leveraging our strategic presence in the greater Boston area and strong connections with angel investors, venture capital firms, and investment banks.
3
Presenting Your Offering
KonKai supports you in creating a compelling pitch deck that clearly outlines your business model, the problem you're solving, market analysis, and financial projections, all presented in a visually engaging and logically structured format. We help you articulate a strong value proposition that helps you stand out from the crowd and speaks directly to your target audience. Additionally, we assist in developing clear financial forecasts and detailed plans for how investor funds will be allocated, ensuring you're prepared to confidently present to potential investors.
Contact Us
For inquiries or appointments, please contact us using the form below. We look forward to hearing from you!
Bedford, NH, USA